Fri 30 Nov, 2007
Tags: Media coverage, Sundance Film Festival
I’ll refrain from posting too much about the flood of press coverage generated for Traces of the Trade by its acceptance for competition at Sundance.
By far the best coverage, from our perspective, was David Halbfinger’s New York Times article about the Sundance lineup. The story, which emphasized the trend towards films from an individual perspective (“political subjects dealt with in human terms”), led the Arts section that morning. Halbfinger mentioned Traces before any other film — and prominently ran one of our favorite photos, the cover shot on Tom’s book, as the first of three photos from the films.
In addition, the director of the Sundance Film Festival, Geoff Gilmore, mentioned just three films by name, including Traces, in remarks about the trend towards personal stories which were picked up by many media outlets. This attention greatly enhanced the coverage of the film in much of the press coverage, such as the article in Variety, relative to the other 118 films announced for competition.
The blog coverage of the lineup ran the gamut from straight reporting to optimistic to excited, to concerns that the festival lineup is mysterious or of lower quality, or depressing or just downright evil.